Uso de tecnologías de información y comunicación dentro de empresas de medios de comunicación masiva en México

Abstract

Information and communication technology achieves a significant degree of penetration in the industry and implies a paradigm shift in mass media companies. That is why it’s interesting to know the use of information and communication technology within companies of mass media communication in Mexico, to see if the global trend is reflected in the country and ICT are implemented properly, with the necessary support within the same company. A new technology adoption model was created, based on previous models, and a questionnaire base on it, which was answered by a national sample.