Resumen:
Information and communication technology achieves a significant degree of
penetration in the industry and implies a paradigm shift in mass media
companies. That is why it’s interesting to know the use of information and
communication technology within companies of mass media communication in
Mexico, to see if the global trend is reflected in the country and ICT are
implemented properly, with the necessary support within the same company. A
new technology adoption model was created, based on previous models, and a
questionnaire base on it, which was answered by a national sample.
